Post Archive by Month

I have to admit that Nike has been hitting it out of the park with their recent advertising campaigns. For me, it started with the very cute “I Would Run to You” ad for the new Nike Frees. They have caught my attention again, though, with their “Find Your Greatness” campaign, specifically the new ad featuring a young, overweight jogger … Read More

Last Wednesday, we were alerted by the Reddit Barefoot Running community that a copy of the Vibram FiveFinger catalog for Spring/Summer 2013 was leaked by an online retailer. As you might expect, there are some very exciting new additions coming to the FiveFinger line-up, some of which we have seen before, and some that are brand new! Because the catalog … Read More

We all expect Usain Bolt and Lolo Jones to draw huge numbers to the TV screen during this year’s Olympics.  They are outstanding athletes and most likely will get a spot on the podium, but there are also some absolutely inspiring runners who are competing this year who may not even finish 4th, or 5th, or 20th.  I’ve put together … Read More

Hitting the wall: A state of physical and/or mental exhaustion, accompanied by pain and nausea, synonymous with endurance sports. For a long time after I started running, I truly believed that you could only hit the wall on really long runs.  I mean really, really long runs, like at mile 19 of a marathon, when your body and mind are … Read More

Brand: Newton Running Name: Distance U – “Women’s Light Weight Universal Trainer” Color Options: Distance U (women’s only) – Pink/Yellow/Orange; Distance S (men’s only) – Yellow/Red/Orange; Distance – Green/Red/Orange (men’s), Blue/Yellow/Orange (women’s) Weight: 7.0 oz Drop: 2 mm Other: Action/Reaction Technology in the forefoot (“Land-Lever-Lift” lugs) Price: $155 MeaganMeagan is a geochemistry research lab manager, runner, Netflix binge-watcher, and Mom to a rescue dog, a bunny, and … Read More

With the 2012 Olympics only 10 days away, companies left and right are beginning to release their Olympic-style gear, Olympic branded soft drinks, and Olympic advertisements.  This marketing phenomenon reaches our televisions, store shelves, and fast-food restaurants every two years (between the summer and winter games).  My celebration of the summer Olympics began with my recent discovery of slow-motion videos … Read More

“I’m not a real runner, I’m way too slow.” Does that sound familiar?  For the first few months after I’d taken up running, I was convinced that my 2-3 mile jaunts at a ten to twelve minute a mile pace were way too snail-like to lump me in to the category of runners who were “real”. As if, somehow, being … Read More